Here's why this Aussie brand has the ultimate travel buy for Europe (2024)

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An Australian accessory brand is racking up thousands of five star reviews, enjoying a growing celebrity fan base and leaving shoppers thrilled thanks to its 'unique and personal' products.

St. Oddity is garnering a cult following thanks to its stylish and chic handbags, wallets, jewellery and make-up cases that can all be personalised.

Shoppers have praised the brand for making 'luxurious' pieces at an affordable price point with many of the bestselling handbags available for under $170.

Fans have branded the products 'perfect gifts' thanks to the unique metal personalisation options and labelled the items 'ultimate travel pieces' meaning they are an ideal purchase for Aussies heading to Europe in coming weeks.

As well as wowing Aussie customers, the brand is also fast becoming a celebrity favourite too with the likes of Abbie Chatfield, Cass Wood, Krissy Marsh, Kara Ryan, Tina Provis and Imogen Anthony spotted with products from the brand.

One happy customer who purchased the Evening Bag ($179), a bestseller for the brand, wrote: 'This bag is SO luxurious. I am so in love with this purchase. The bag feels like a $1000 bag. Have brought a few bags from St Oddity and not once have I been upset. 10/10.'

Australian accessories brand St. Oddity is garnering a cult following thanks to its stylish and chic handbags , wallets , jewellery and make-up cases that can all be personalised

Fans have branded the products 'perfect gifts' thanks to the unique metal personalisation options and labelled the items 'ultimate travel pieces'

Since its launch in 2020, the Evening Bag has surpassed 10,000 sales and is now available in 15 different hues and three different sizes.

Another customer who snapped up aTravel Wallet ($99) from the brand said: 'If you're thinking of getting this as a gift for a traveller, do it! It's personalised, it's pretty and it's functional.'

The brand makes the majority of its goods using cruelty-free, premium microfibre leather, a synthetic material which is known for being more water and stain resistant than genuine leather.

Customers can also purchase extra letters, numbers and symbols, to offer further customisation and the range also includes pet accessories, iPhone cases and key charms too.

As well as gushing about the quality of the products, which are available in a series of different colours to suit different tastes, reviewers have also shared that many people comment on the items

Since its launch in 2020, the Evening Bag (pictured) has surpassed 10,000 sales and is now available in 15 different hues and three different sizes

St. Oddity launched in 2018 in Sydney and is the brainchild of Jeremy Cassisi who started the label from his garage aged just 24.

One fan who branded the Evening Bag their 'new favourite bag,' added, 'Love everything about this cute little bag, I've had so many compliments and people asking where I got it from. Surprisingly spacious for a small bag, easily holds iPhone, keys, bits of makeup, coin purse.'

St. Oddity launched in 2018 in Sydney and is the brainchild of Jeremy Cassisi who started the label from his garage aged just 24.

After finding he was struggling to keep up with orders, Cassisi quit his day job as a Design Lead to focus on the business full time and since then the brand has gone on to sell over 70,000 accessories racking up over 3,500 five star reviews from thrilled customers. The brand also now sells to customers in the UK and the US too.

St.Oddity has gone on to sell over 70,000 accessories racking up over 3,500 five star reviews from thrilled customers. The brand also now sells to customers in the UK and the US too

'Customers love our unique personalisation options and combined with our premium quality and the practicality of our designs, it’s no surprise we have so many loyal fans of the brand. Accessories don’t have to be boring and our customers are definitely the life of the party,' Cassisi told Daily Mail Australia.

'Many customers first purchase our accessories as gifts, and then once it arrives and they see it in person, they immediately place another order for themselves,' he added.

To learn more about St. Oddity or to shop the range, click here.

Here's why this Aussie brand has the ultimate travel buy for Europe (2024)
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